PRICING YOUR HOME
The Pricing Pyramid

How Price Affects Buyer Interest...

  • When you price your home above its market value, fewer buyers
    will show interest in your property.
     
  • When you price your home below market value, you increase the
    number of interested buyers.
     
  • In the end, the price you set and the interest you create should
    reflect your selling goals.

 
          The Window Of Opportunity

Price Right… From The Start

When a home first goes on the market, there is an initial surge
of interest that should be maximized. Therefore, your home
should be priced realistically from the start.

Most sales are made in the first four or five weeks a home is listed.

Because all this activity happens so soon after a home is listed,
it is a mistake to assume you can ‘test the waters’
with an extremely high price and then later reduce it.

Homes should be priced correctly, right from the start.